Plan smarter and more efficient
campaigns with ADZ

Enlightened Solutions

The Advertiser World

We are partners to agencies, advertisers and any other marketer looking for real results. We'll do it all with trust, openness, creativity, innovation, and quality as our core motivating principals, as well as having a great time while we're doing it.

We know that we are simplifying the Asian digital ecosystem and that we help marketers plan smarter and more efficient campaigns. Our platform is smart, easy-to-use, and allows for more scalable cross-platform and publisher campaigns. The end-result means more working dollars for marketers, higher scalability and profits for agencies, and more productivity for everyone.

At ADZ, we're empowering a global marketplace by maximizing buying efficiencies for ad-buyers, while maximizing profits for publishers. Aggregated or assembled, advertisers now have access to all of the technology they've never had access to before. We know that's pretty cool.


How we do it

Find your audience

  • With our smart platform you can influence, engage and convert quality audience at scale, globally

  • We deliver streamlined inventory access - and this means access to 1000's of publishers and inventory sources, ad exchanges and ad networks from around the world

  • You can now reach audiences from multiple continents, countries, and cities directly from the convenience of your desktop!

How we do it

Reach your audience

  • We eliminate brand risk and performance issues with our network - we have made significant advancements in data-driven audience targeting, optimization and media buying, which improves the effectiveness and manageability of online display advertising. This means you get what you want - high performance display at the price you need

How we do it

Influence your audience

  • RTB requires the ability to segment data and deliver available audience at the impression level, and with that knowledge, you can deliver the right pricing. It is not unlike the principles delivered by automated financial markets, such as NASDAQ. With this process, you can better customize messaging on a segment level and influence your audience

  • In other words, the right audience, the right time, the right channel, the right context and the right ROI

How we do it

Learn from your audience

  • Our easy-to-use platform is a powerful media planning tool. In three easy steps, you can create a plan around audience segmentation, maximizing campaign effectiveness and efficiency. Our proprietary optimization technology lets you acquire, retain, cross and up-sell consumers - yes, we've taken the complexity out of this process

How we do it

Make your marketing dollar work harder for you

  • We capture and reuse data which eliminates waste, results in more transparency and increased performance

  • We improve display ad performance by harnessing the power of real time bidding (RTB) - by dynamically reallocating budgets in real-time, giving you greater confidence in your decisions and better results

  • No more arbitrage! Under the arbitrage model, on average less than 30 per cent of advertising spend was actually spent on inventory. Those days are over

How we do it

Scale your operations

  • We simplify your online media buying with a one-stop buy across ALL inventory sources - we can do this because our enhanced scale, audience segmentation and transparency reduces friction and administrative costs. Essentially, we make it easy to buy specific sites, or audiences - you choose

How we do it

Be more efficient

  • We help you do more with less. With our intelligent platform, less operational effort is required to forecast inventory and mange over/under selling. You can reduce the manpower needed to manage campaigns and reinvest the cost savings

  • Backend flexibility allows us to plug-in to any in-house management system - we're committed to this level of bespoke service and are focused on improving all aspects of the advertiser experience

  • We also deliver consolidated reporting with a single dashboard for CPM/CPC/CPA media buys - and that means customer focus