Singapore, September 19th 2011
Two Digital Industry Leaders join ADZ
ADZ, a leading digital advertising marketplace and demand-side platform, has appointed two well-known digital industry leaders to its Business Development team.
Mike Langton joins as VP of Business Development where he will be responsible for creating and developing partnerships with Agencies, Advertisers, and Publishers. Mike was previously the founding CEO of XM-Asia, CEO of Carat Singapore & Malaysia, APAC President of Wunderman, and APAC President of McCann WorldGroup's Momentum. He reports to Founder and CEO, Reza Behnam. "Reza and the team have built the industry leader and it's expanding at an astonishing pace. It's a great time to join a great team," says Mike, who has been working behind the scenes with ADZ for the past six weeks.
Myung Jo "MJ" Choi joins as Regional Sales Director, Southeast Asia. Most recently, MJ was the Head of Display Sales at Yahoo! Southeast Asia. Previously, he held sales lead roles with Google Korea and 24/7 Media Korea. He reports to Mike Langton. MJ says: "I am so excited to join the industry-leading team who are changing the game in the digital ad ecosystem by providing simple, efficient, and transparent solutions for marketers and agencies."
Reza comments: "Mike and MJ bring a wealth of experience to the ADZ team. Mike's leadership experience at various agencies will be invaluable as we continue to bring efficiencies to digital media planning and buying practices across the APAC region. MJ's pedigree and experience across various leadership positions in Korea and Southeast Asia will help us develop deep client relationships in the region. I'm delighted that Mike and MJ share the vision of ADZ and are joining our team at this important juncture. I look forward to partnering with Mike and MJ to provide ever-more-relevant solutions to our partners and clients."
About ADZ
ADZ is the premiere global audience marketplace for digital advertising. As part of its suite of products, ADZ offers ADZHub: a best-of-breed demand-side platform. Using a combination of cutting edge proprietary and licensed technologies, with advanced user interface design, ADZHub provides an easy-to-use platform which can deliver higher ROI by reaching desired audiences at scale. ADZHub has access to more that 80Bn impressions a day delivering a reach of over 81% in Asia-Pacific markets.
Clients include major agencies, as well as marquee brands. ADZ is supported by a number of well-known angels and investors as well as Singapore's Media Development Authority (MDA) and the National Research Foundation (NRF).
Web: www.adzcentral.com
Twitter @adzcentral
Contact: Caitlin McNeal E: caitlin@adzcentral.com P: +65-8189-2086
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Singapore, June 10th 2011
ADZ is Sponsoring Asia's First Ad Trading Summit (ATS) - Event to be held in Singapore on June 15th, 2011
ADZ (www.adzcentral.com), delivering the digital media management platform of choice, today announced its sponsorship of ATS Singapore, an event organised by ExchangeWire, scheduled for June 15th at the M Hotel in Singapore. A not-to-be-missed event for advertisers, agencies and publishers, it will focus on the changing face of the APAC display advertising market. Key issues to be discussed include: the increasing influence of automated trading platforms; the rise of the data economy; as well as explanations on the key industry terminology, such as: ad exchanges; demand side platforms (DSPs;) real time bidding (RTB;) and search submission pro (SSPs) - all rolled up into a big picture perspective of the ad exchange ecosystem.
"We are thrilled to be sponsoring this event, as we have one of the most robust and sophisticated platforms in the automated ad-trading space in Asia Pacific," said Reza Behnam, CEO and founder, ADZ. "This sponsorship also provides an opportunity to take our company out of 'stealth mode' and become a visible, prominent and trusted player in this space. Over the last 18 months, ADZ has been focused on creating a world-class digital media management platform that will bring the buyers and sellers of advertising together to trade in an efficient, transparent and market-driven environment - it's an exciting story and we're ready to tell it.
"In my presentation I will give a big picture perspective on the digital media advertising industry and discuss global trends. I will also talk about opportunities and challenges for Asia Pacific. Furthermore, I'll address the opportunities and challenges for buyers and sellers when adopting an exchange-based platform and RTB. Finally, ADZ will be making a major announcement that will clearly illustrate ADZ' momentum in the digital media advertising space. It is going to be a great event and I'm looking forward to meeting everyone there," concluded Mr. Behnam.
ATS Singapore will offer an in-depth analysis and provide an opportunity for debate around the area of ad exchange-buying in Asia Pacific's online display market. The event is aimed at agencies, advertisers, ad traders, ad nets, ad exchanges, data providers, ad-tech vendors and publishers.
Please go to http://www.exchangewire.com/atssingapore to register for this event.
About ADZ
ADZ is the premiere, easy-to-use, global audience marketplace for digital advertising delivering the future promise of advertising, right now! With headquarters in Singapore, ADZ started in Asia but serves the world. Delivering proprietary technologies, algorithms and campaign management tools, complete with the most advanced data visualisation and reporting capabilities, ADZ has aggregated all of this superior technology under one roof and made it all user friendly. ADZ's unified services, strategic partnerships, smart technology, inventory aggregation and access capability, along with a talented team and superb client relationships, make ADZ a unique company which is positioned to deliver on its promise of an efficient global marketplace. Customers for ADZ include large major agencies, as well as marquee brands. ADZ is supported by a number of well-known angels and investors as well as Singapore's Media Development Authority (MDA) and the National Research Foundation (NRF). ADZ is central to your advertising needs, check us out at www.adzcentral.com or follow us on twitter @adzcentral
About ExchangeWire
ExchangeWire.com tracks online ad trading and the exchange marketplace in Europe. Delving deep into the business of automated media trading and the technology that underpins it, the site aims to keep readers up to date on all the latest news and developments from the exchange space. ExchangeWire.com provides opinion and analysis on the following sector companies: yield optimizers, specialist media buyers, ad networks, media agencies, publishers, data exchanges, ad exchanges and specialist ad-tech providers in the mobile and online display markets.
ExchangeWire APAC tracks online ad trading and the exchange marketplace in the Asia-Pacific region. Delving deep into the business of automated media trading and the technology that underpins it, the site aims to keep readers up to date on all the latest news and developments from the exchange space.
ExchangeWire APAC provides opinion and analysis on the following sector companies: yield optimisers, specialist media buyers, ad networks, media agencies, publishers, data exchanges, ad exchanges and specialist ad-tech providers in the mobile and online display markets.
About ATS Singapore
ExchangeWire is assembling the APAC buy and sell side together for in-depth analysis and debate around the area of exchange-buying in the region's online display market. ATS Singapore is the first dedicated Asian-Pacific event for programmatic buying. The event is aimed at agencies, advertisers, ad traders, ad nets, ad exchanges, data providers, ad-tech vendors and publishers. The half-day event will look to discuss and debate the changing face of the APAC display advertising market, the increasing influence of automated trading platforms and the rise of the data economy. It will also explain the key terminology, like ad exchanges, DSPs, RTB, SSPs - and the roles they play in the ad exchange eco-system.
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