Discover your audience with ADZ

Unveiled your audience

The Publisher World

We've got a great story for publishers too. At ADZ, we're empowering a global marketplace by maximizing buying efficiencies for ad-buyers, while maximizing profits for publishers. Our easy-to-use platform heightens the value of your audience and content. With us you can monetize your traffic while protecting your brand, all the while connecting with more marketers. That's what we can offer.

How we do it

Understand your audience

  • Sometimes it's the knowledge about the audience, not the audience, that drives revenue

  • We enhance your data collection, help segment your audience and deliver browsing behavior insights to you and advertisers

  • With us you get help on the back end

  • Our platform technology allows for easy audience segmentation and streamlined inventory management

How we do it

Learn from your audience

  • Our technology is built around audience so we can match your inventory with ad-buyers seeking a specific segment

How we do it

Monetize your audience

  • We help marketers discover your audience

  • Our relationships with leading advertisers and agencies across Asia (and beyond) will maximize the yield of your properties/inventory and ultimately, profit - so no more inventory going unsold

  • RTB can lift the value of a CPM compared to a fixed price upfront sale

How we do it

Scale your operations

  • By maintaining control and reducing risk - our transparent platform allows you to manage your inventory and stay fully up-to-date with volumes and types of inventory you are generating - all the while protecting your brand

  • No extra manpower is needed - the technology is so simple, yet sophisticated, it takes little effort to mine the intelligence. We're also open to publishers of any size

How we do it

Make your marketing dollar work harder for you

  • We capture and reuse data which eliminates waste, results in more transparency and increased performance

  • We improve display ad performance by harnessing the power of real time bidding (RTB) - by dynamically reallocating budgets in real-time, giving you greater confidence in your decisions and better results

  • No more arbitrage! Under the arbitrage model, on average less than 30 per cent of advertising spend was actually spent on inventory. Those days are over

How we do it

We're easy to work with and flexible

  • We're ad-server agnostic and singularly focused on delivering the best and most powerfully built global audience marketplace, which means we are vested in your success and ability to drive revenue. Tell us how we can help.